In this blog, We will see What is This business and the Marketing Strategy of Sugar cosmetics.
Vineeta Singh :
Vineeta Singh is an Indian Entrepreneur. She is the CEO and Co-Founder of Sugar Cosmetic, She earns about 22 crores per annum Sugar Cosmetic valuation is near $99M. Her age is 39 years as of (2022). She is the winner of Best Startup 2019 by Entrepreneur, Delhi. She was also featured on the cover of Most Powerful Women(MPW) in Business in (December 2021). And her estimated Net Worth is Rs 300 Crore.
Business Of Sugar Cosmetic
Sugar Cosmetic was Founded by Kaushik Mukherjee and Vineeta Singh in 2015. Mumbai-Headquartered. SUGAR COSMETIC was started as a direct-to-consumer (D2C). Sugar Cosmetic is a Cosmetic Brand Company established in India. Sugar Cosmetic was making monthly sales of 5 Crore to 10 Crore as of January (2020 In the Covid-19 pandemic).
Also Read: Study on Aman Gupta boAt Business
Marketing Strategy Used by Sugar Cosmetic
Sugar Cosmetic was the first to acknowledge the gap between the gap in price range and they started working on it and they decided to bridge the gap and they launched their product in 300-1000. These products were affordable.
Here are the Marketing strategies followed by Sugar Cosmetic :
Captivating Packaging:
Although Sugar Cosmetic products are not that expensive the packaging they chose was surely a plus point of their journey. People loved their premium look and attractive packaging without paying through the nose.
Marketing With Influencers:
Everyone does influencer marketing—the same way Sugar Cosmetic tied up with Bollywood actors Ranveer Singh and Tamannaah Bhatia.
They also tied up with Tapsee Pannu.
Digital Marketing:
The best way to reach out to a targeted audience is through digital marketing. Sugar Cosmetics also tried digital marketing and started Explaining its products on social media platforms like Instagram, Facebook, YouTube, etc. Why? Social media helped them to reach out to the people, which made their brand popular and helped them for increasing sales.
As we know how short videos work well in their favor, they look forward to collaborating with apps like Josh, Moj, and Takatak.
Conclusion:
In this blog, we have seen about Sugar cosmetic and also about co-founder Vineeta Singh, as well as we have seen about the revenue made by the company and Marketing strategy Don’t Forget to Allow notification of fbscoach. Thank you
