Introduction
“Step into the world of The Bummer Underwear Revolution: From humble startup beginnings to soaring multi-crore success, this story will inspire and captivate.” In this version, we’ve added a bit more context by introducing the reader to the concept of a “revolution,” emphasizing the journey from humble beginnings to success, and using language that aims to captivate the reader’s interest right from the start.
Bummer
Sulay Lavsi is co founder of bummer a direct to costumer brand in 2021. Bummer offers a range of high-quality underwear products for men and women, including various types of sizes, colours, and designs to a diverse customer base. Their main targeted audience is from the 18-34 year age group.
Bummer gained prominence when it made an appearance on Season 1 of Shark Tank,, where he raised funds of INR 75 lakh for 4% Equity, company valuation of RS 18.75 crore. The average cost of Bummer underwear is around INR 499. In this, they have secured around 70% as a gross margin, and the average order value is around RS 110, shipping cost on average is INR 75, and for marketing, they pay around RS 550 and the remaining is their profit around RS 150.
After a challenging negotiation, Aman and Namita reached a mutual agreement to present their counteroffer of INR 75 lakh in exchange for a 15% equity stake. Following subsequent counteroffers from both parties, he ultimately agreed to the offer of INR 75 lakh for a 7.5% equity stake.
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Marketing Stratergy of Bummer
Their marketing stratergy is staright forward, they have seen alought of market player and underwear market in India is too big and they think everybody is providing same colours and those cotton underwears they want to bring new revolution of different colour and funkey underweares, their product is also strong and good in terms of fabric.
Success after Shark Tank
Bummer got a lot of traffic after they were featured in shark tank, and before bummer was having 15,000+ costumer’s and after shark tank it has crossed more than 1 lakh costumer’s and in recent times it is continuously growing their monthly revenue is more than INR 1 crore.
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