Study on Aman Gupta boAt Business

In this blog post, we are going to discuss Aman Gupta and his company ‘boAt’ and how he made ‘boAt’ a unicorn Startup this article is all about the business strategy of Aman Gupta.

Aman Gupta :

Study on Aman Gupta boAt Business

Aman Gupta is an Indian Famous entrepreneur and he is co-founder and chief marketing officer at boAt. the boAt is a consumer electronics based in India that is audio technology hardware. Aman started his company boAt on 1 November 2013 with his co-founder Sameer. Aman’s Net worth is around Rs 700 Crore and he is 40 years old as of (2022).

Aman Gupta was featured on Shark Tank season First after the end of the season he gained a lot of popularity and he gained more than 8 Lakh Followers on Instagram and many more on other social media platforms. Aman Gupta’s shareholdings and portfolio in September 2022 were 12.7 crores.

Business Of boAt

The boAt was established on 1st November 2013 by Aman Gupta and Sameer Mehta its brand recognition came in 2015. the boAt is an Indian-based consumer electronics company. When the company was started it made revenue of 7 crores, then the next year 20 crore, then 3rd year 100 crore, then 300cr, then 700cr, then 2000cr in the year 2020. the boAt is a Unicorn Company with a turnover of Rs.1521 Crore in FY21. boAt employee strength is near about 400-500.

Study on Aman Gupta boAt Business
Image: Failure Before Success

Marketing strategy of boAt

The boat has captured the market through its marketing strategy. boAt has not stuck dealing with only influencers but also with celebrities, cricketers, content creators, and even, stylists.

boAt started marketing with celeb likes Kartik Aryan, Jacqueline Fernandes, and Kiara Advani, as well as content creators like Prajakta Koli, Bhuvan Bham, and Harsh Beniwal are on board to promote boAt.

And With Cricketers like Shikhar Dhawan, KL Rahul, and Shreyas Iyer were also marketing with boAt. Their product is also used by singers like Neha Kakkar, Harry Sadhu, and Diljit Dosanjh.

BoAt x Bhuvan Bham
Image credit: Startup Talky

Also Read: Study on Ashneer Grover BharatPE Business

Digital Marketing:

Digital Marketing Plays a vital role in every business or Startup. All Listed Marketing Strategies were Followed by boat.

Mobile Marketing:

They used to run multiple channel online marketing channels. With the help of its mobile application, emails, and SMS marketing, boAt reaches out to its consumers.

Email Marketing:

the boAt started Email marketing which they use to share all Information about discounts on products and many more about product reviews and force customers to buy. And they use it to make awareness about their newly launched product.


In this blog, We Tried to mention Sir Aman Gupta and their company boAt, the business they made their profit from, and their marketing strategy. Hope you have got some new information for further blogs to make sure to allow the notification and share it with your friends.

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