Sourav Joshi India’s fastest-growing vlogger on YouTube with 28.9 million subscribers, joins Lava International as their brand ambassador.
Mr. Puravansh Maitreya, Marketing Head at Lava International Ltd., emphasized that this collaboration aims to connect with young consumers and align with their values through the brand’s products and services.
In the era of social media influence, brands are increasingly turning to digital creators with strong faces and brand value. Recognizing Sourav’s demography, Lava International approved Sourav to tie up as a Brand Ambassador. This partnership may lead to a connection with younger consumers and bolster its appeal among them.
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Being the biggest YouTuber, Sourav is also a good artist who started his career with just one mobile, and his skill in sketching arts is now counted as the top vlogger in India. This success story connects his audience more with him, Sourav has 28 million subscribers on his main channel “Sourav Joshi Vlogs” and 4 million on his second channel “Sourav Joshi Arts”, with 6.8 million followers on Instagram.
Announcing the collaboration on his Instagram, Sourav Joshi shared an inspirational message, “Believe in your journey, and trust that every step is leading you to where you are meant to be!”
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