In a significant move, Indian Cricketer KL Rahul strengthened his partnership with the men’s lifestyle brand Metaman by not only becoming its brand ambassador but also increasing his investment in the company.
This strategic decision aims to bolster Metaman’s launch of a new range of premium perfumes, set to hit the market on August 30. The financial details of Rahul’s investment remain disclosed, but the capital raised will be directed towards the launch and marketing of this new fragrance line.
Metaman
Metaman, originally founded in early 2022 by Harsh Maskara and Anil Shetty as a men’s jewelry brand, has quickly expanded its portfolio. In 2023, The company acquired Drip Project, a move that marked its entry into the premium perfume market. The rebranding of Drip Project into Metaman reflects the company’s ambition to offer affordable yet high-quality products tailored specifically for Generation Z, individuals born between 1997 and 2012.
KL Rahul’s collaboration with Metaman
KL Rahul’s involvement with Metaman goes beyond typical endorsement deals. Reflecting on his decision to invest, Rahul said, “These are areas I’m truly passionate about. That’s why I’m involved in health, wellness, sports, and fashion. These have always interested me. I’ve chosen to enter spaces where I feel comfortable and where I can genuinely contribute, rather than just being the face or an ambassador. While that role is exciting, this is a much bigger opportunity for me. It extends beyond my playing days and represents a long-term investment”.
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Harsh Maskara on Collaboration of Metaman with KL Rahul
Harsh Maskara, Co-founder of Metaman, expressed his enthusiasm for Rahul’s continued support. He noted, “KL Rahul has been an investor in Metaman Brands Pvt Ltd and the Drip Project from the beginning. Seeing the growth we’ve made over the past two years since he invested from starting at Zero to reaching where we are today he’s been part of the journey”.
Impact
This collaboration highlights Rahul’s strategic approach to his off-field ventures, aligning with his interests and contributing to the growth of brands he believes in. With the launch of the new fragrance line, Metaman is poised to make a significant impact in the men’s lifestyle market.
KL Rahul’s other Investment Portfolio
KL Rahul also broadened his investment portfolio with a stake in Flam, an AI-driven company. He also has investments in Boldfit, XYXX, Hyugalife, 4Cast, and Players Fund.
Know More: Cricketer Virender Sehwag has recently invested in T9L QUBE
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