Balaji Wafers began its journey in 1972 and has since become a household name in many parts of India. The company has a rich legacy, shaped by the inspiring journey of its founder, Shri Chandubhai Popatbhai Virani
The journey of Balaji Wafers started amidst hardships in 1972 when frequent rains made farming untenable. They experienced more failure and also got cheated. But their hard work and dedication pay off.
The group started the small cottage industry. Eventually grew into a multi-million dollar company. The Balaji Wafers Company was officially established in the year 1982 and from that time they started to venture into potato wafers. They also started producing various popular snacks from potato chips to grain-based namkeen.
By 1999 Balaji Wafers had established Gujarat’s inaugural fully mechanized Potato Chips Factory. By 2006 The company took Gujarat’s 90% share of the chips market. Now, the company operates production facilities that can produce 3400 kg of chips per hour. And also offer employment to 2,50,000. Individuals.
Who is Chandubhai Virani?
Balaji Group’s unique approach to business focuses on treating every member as family and providing value for money to its customers. The journey of Balaji Wafers, from its humble beginnings to becoming a behemoth in the snack industry, is a testament to the power of resilience and innovation.
Chandubhai Virani is a renowned name in the Indian potato chip-making industry. Born in 1957 to a farmer’s family in a small village in the Jamnagar district of Gujarat, India, he is the leader behind the Indian-recognized potato chips and masala namkeen-making company, Balaji Wafers. He founded Balaji Wafers Ltd in 1974.
Specializing in the Indian Namkeen. The company has grown to become the largest namkeen producing company in India.
Success Story of Chandubhai Virani’s Balaji Wafer:-
Chandubhai Virani was born into an average farmer family. Chandubhai’s Father Shri. Popat Ramjibhai Virani handed ₹20,000 to his 3 sons Meghjibhai, Bhikhubhai, and Chandubhai to spend properly in the year 1972.
From that money, Chandubhai set up a tiny shed in the courtyard with an estimated cost of ₹10,000 and began trials with producing chips. and also worked 3 canteens daily, Later he started distributing wafers to another 25 – 30 merchants, in 1984 They settled on the name ‘ Balaji Wafer’s Limited’. There were back-to-back difficulties for business, But Nothing stopped Chandubhai, who remained in his efforts despite the setbacks. Believing that things will improve and never sacrificing quality.
Nowadays Balaji Wafer’s Limited has 4 factories with combined processing capabilities of 6.5 million kg of potato chips and 10 million kg namkeen per day. The company went on to develop a firm with revenue of rupees 2000 crore in 2017.
Balaji produces over 30 other salty snacks and savories in addition to potato wafers. Their third factory launched in 2008 in Valsad, Gujarat, India. can handle 9000 kg of potatoes per hour. which is the biggest capacity in Asia.
Balaji Wafer’s can also Learn and Grow in many ways:-
1) Product Sales:- The primary source of revenue comes from selling their chips and snacks to consumers through various distribution channels, including retail stores, supermarkets, and online platforms.
2) Diversifying Product Lines:- Expanding their product range to include various types of chips, flavors, and snack items can attract a broader customer base and increase sales.
3) Branding and Marketing:- Effective marketing and branding can help create a strong customer base and loyal following, allowing the company to charge premium prices for its products.
4) Cost Efficiency:- Reducing production costs through efficient manufacturing processes, procurement strategies, and supply chain management can improve profit margins.
5) Exporting:- Exploring international markets can open up new revenue streams and opportunities for growth.
6) Snack Vending Machines:- Placing Vending Machines in high-traffic locations can generate steady revenue.
7) Co-branding and Partnerships:- Collaborating with other brands or companies on special edition snacks or co-branded products can boost sales.
8) Quality Control:- Ensuring product quality and consistency is vital to maintaining customer trust and satisfaction, leading to repeat business.
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Achievements:-
1) Economic Times has acknowledged Balaji Group as the ‘Sultan of Wafers‘.
2) International Magazine – Asia Pacific Food Online published a special article with ‘Chip off the Old Block ‘.
3) Balaji Group has long been a respected member of The Snacks Food Association.
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