Gaurav Taneja:
Gaurav Taneja also known as “Flying Beast” is an Indian content creator, gamer, entrepreneur, former AirAsia pilot, certified nutritionist, a professional bodybuilder and an aviator. He has also started his brand of ghee, Rosier Foods. Mr Taneja is a dropout student in LLB from Delhi University and he passed the first and second semesters but was not allowed in the third.
Gaurav was born on July 9, 1986, in Kanpur, Uttar Pradesh. Gaurav has completed his engineering from IIT Kharagpur. He is married to pilot Ritu Rathee Taneja, and they have two daughters.
Taneja engages his audience through his YouTube channels in which he creates vlogs, gaming content and also Instagram reels.
Rosier Foods:
Rosier Foods, Taneja’s new venture, makes its entry into the organic food market with organic traditional Indian dairy products. Rosier Foods was officially launched on the first day of Chaitra Navratri, marking the beginning of the Hindu New Year, their Gir cow farm is located in Gujarat and Gaurav himself takes care of cows.
Rosier Foods has a variety of products like Amlaprash, Gir Cow A2 Ghee, Multiflora honey, Wild forest honey, and Eucalyptus honey, but ghee is the main and targeted food of the Roiser Foods brand.
The ghee is made from the milk of Gir cows, by the traditional Bilona method, which involves boiling the milk in earthen pots, curdling it, and then churning it to extract butter.
The product, priced at Rs. 1,350 for a 500 ml jar, is marketed through online E-commerce platforms like Amazon, Flipkart, and the brand’s official website.
Marketing by Rosier Foods:
Gaurav frequently posts videos of his brand and creates hype among his audience. Now a possible way he is promoting his brand is through his videos through a collab with big influencers, himself delivering the products to his subscribers and giving them surprises, Gaurav has a wide range of audience. He is marketing his products within them, and trying to reach more audience.
Youtube Channels of Gaurav Taneja:
Flying Beast: Flying Beast is the second channel, Gaurav, started on 1 December 2017, it is the most rapidly growing channel with 9 million subscribers. According to Social Blade, estimated According to Social Blade, estimated yearly revenue is around $287.5K – $4.6M.
FitMuscle TV: FitMuscle TV is the first YouTube channel started by Gaurav on Nov 30th, 2016, the channel is based on fitness and health-related and has 2.1 Million Subscribers. According to Social Blade, the estimated yearly revenue is around $12.5K – $200.7K.
Rashbhari Ke Papa: Rashbhari ke papa is the third channel Gaurav, here he live streams, plays games interacts with his subscribers, and vlogs, started the channel on 8 July 2020, and has 1.27 Million subscribers. According to Social Blade, the estimated yearly revenue is around $3.2K – $51.1K.
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