Transforming Rs 4 Lakh into Rs 7000 Crore: A Success Story of Bisleri
Bisleri origins from italy, where it was created by
Felice Bisleri
.
In 1995, Italian doctor
Cesari Rossi
and Indian businessman
Khushroo Suntook
brought the Bisleri brand to India, inaugurated a factory in Thane.
Initially the bottles were used to sold in luxury hotels in Mumbai.
In 1969, the company was troubling take off, and
Parle Group's
Jayantilal Chauhan
, made an offer for
Rs. 4 Lakh.
After Parles acquisition, they started expanding its reach in India, producing beverages, soft drinks, and soda.
Ramesh Chauhan earlier agreed to sell the brand to Tata Group for estimation of
Rs. 7000 crore
, but later it was called off.
Brand's turnover in
FY23
estimated at a staggering
₹2,500 crore, with profit of Rs. 200 Crore.
Having a strong presence, with 122 operational plants, and a strong distribution network 4500 Distributors & 5000 Distribution trucks across India.
Serving safe, pure & healthy mineral water to consumers for the last 50 years.
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