Trident Group Business Model & their Strategies.

Trident Group

Trident Group

Trident Group, headquartered in Ludhiana, India, is a leading conglomerate with diversified businesses primarily focused on textiles, yarn, paper, chemicals, and energy. Established in 1990 by Mr. Rajinder Gupta, the company has grown into a global player with a presence in over 100 countries.

In textiles, Trident is known for its wide range of products including yarn, towels, bed linen, and garments, catering to both domestic and international markets. The Group’s paper division produces a variety of paper products including copier paper, packaging boards, and specialty papers. Additionally, Trident manufactures chemicals such as caustic soda and sulphuric acid, serving various Industries.

With a strong emphasis on sustainability, Trident has implemented eco-friendly practices across its operations, including renewable energy initiatives and waste management systems. The company is also committed to corporate social responsibility, supporting education, healthcare, and more.

Trident Group’s success can be attributed to its focus on innovation, quality, and customer satisfaction, making it a prominent player in India’s corporate landscape and a respected name in the global market.


Meet Mr. Rajinder Gupta

Mr. Rajinder Gupta

Mr. Rajinder Gupta is an Indian Entrepreneur and the Founder-Chairman of Trident Group, a diversified business conglomerate headquartered in Ludhiana, India. Born in 1945, Mr. Gupta built Trident Group from a small yarn trading Company into a global Enterprise with interests in Textiles, Paper, Chemicals, and Energy.

With a focus on sustainability and innovation, Mr. Gupta has led the Trident Group to become one of the largest manufacturers of terry towels in the world. He is recognized for his contributions to the Indian business landscape and his philanthropic endeavors, including initiatives in education and healthcare. Mr. Gupta’s leadership continues to drive growth and social impact.

Trident Ltd on BSE

Trident Group on BSE

Trident Group Limited, a leading Textile Manufacturer in India, has shown commendable performance on the Bombay Stock Exchange (BSE). The company’s stock has witnessed fluctuations in line with market trends and industry dynamics. Trident Group’s Financial results, including revenue, profits, and margins, have influenced its stock performance. Factors like raw materials costs, competition, and more economic conditions also impact its stock price movements. Despite the Challenge, Trident has maintained its position as a prominent player in the Indian Textile Industry, reflecting stability and resilience in its BSE performance over time.

Live updates on BSE: Trident Ltd

Success Story behind Trident Group

Mr. Rajinder Gupta founder of Trident Group, was forced to drop out of school at the age of 14. Then, he began his business journey as a small cotton trader, facing initial hardships. He took odd jobs like making candles and cement pipes to make ends meet.

Later, In the 1980s, Mr. Gupta took a significant risk by establishing a fertilizer factory, named Abhishek Industries with an initial investment of Rs. 6.5 Crore. This venture laid the foundation for his success. Subsequently, in 1991, Mr. Gupta established a profitable joint venture, Katai Mill.

Later, Venturing into textiles, paper, and Chemical Industries, Mr. Gupta expanded his business empire, opening units in Punjab and Madhya Pradesh. Trident Group, under his leadership, also secured partnerships with retail giants like JCPenney, Walmart, and Luxury and Linen.

Today, Trident Group’s Turnover exceeds Rs 6200+ Crores, making it a Multi-Billionaire Company with a remarkable rags-to-riches story that inspires millions of young entrepreneurs. The Trident Group’s journey exemplifies perseverance, risk-taking, and entrepreneurial spirit.

Marketing Strategies

Brand Ambassador

Mrs. Kareena Kapoor Khan as Brand Ambassador of Trident Group

Trident Ltd, a leading textile manufacturer, strategically selects brand ambassadors to enhance its market presence. Leveraging the star power of Bollywood icons like Kareena Kapoor Khan and Kriti Sanon, Trident aligns its brand with excellence and performance. This ambassador strategy not only boosts brand visibility but also fosters a strong emotional connection with customers, driving brand loyalty and credibility in the fiercely competitive Textile, Paper, and Chemical Industries.

E-commerce Marketing

Trident Group Marketing on Instagram

The Trident Group’s E-commerce marketing Strategy involves leveraging Social Media, Email Campaigns, and Search Engine Optimization (SEO). They also focus on enhancing user experience on their website, offering promotions, and optimizing for mobile devices to drive conversions.

Influencer Marketing

Kajal Khurana's influenced post on Instagram

Trident Group employs influencer marketing by partnering with social media influencers in relevant niches like fashion, lifestyle, or sustainability. They collaborate with influencers to create content showcasing Trident’s products, highlighting their quality, sustainability practices, and unique selling points. This includes sponsored posts, product placements, and influencer-led campaigns to reach their target audience effectively.

Sakshi Singla’s Trident Home’s Influenced Post on Instagram

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