Radico Khaitan Business Model Explained

Radico Khaitan Business Model Explained

Radico Khaitan:

Radico Khaitan Business
Image Credit: TV9 Bangal

Radico Khaitan is an Indian company that manufactures industrial alcohol, country liquor, Indian Made Foreign Liquor (IMFL), and fertilizers.

Dr. Lalit Khaitan founder of Radico Khaitan Ltd. Radico Khaitan’s market cap was US $750,000 when they started in 1998, and now it’s US $2 billion. The company’s revenue has also increased, with revenue from the above category standing at ₹2134 crore in February 2024, up nearly 16% from the same period in FY23.

Previously Radico Khaitan Limited was established as Rampur Distillery & Chemical Company Ltd. in Rampur, Uttar Pradesh. The company began supplying bulk bottle services to the other Liquor manufacturers.

The company includes Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Verve Vodka, Morpheus Premium and Morpheus Blue Super Premium Brandy, 8PM Premium Black Whisky, After Dark Whisky, Pluton Bay Rum, Regal Talon Whisky, Whytehall Brandy.

Radico Khaitan Business:

In 1998 they started manufacturing liquor and introduced their 1st liquor brand 8PM Whisky which became a millionaire brand, after this success they continued their liquor-making process and introduced a new brand in 2006, Magic Moments Vodka which became a hit and has over 50% market share across price points in the vodka category.

According to Radico Khaitan has captured market 50% of the vodka market in India. RKL is the fourth-largest liquor brand in India.

RKL is present in over 85 countries, including the USA, Canada, Europe, and the Middle East. RKL has five units in India, including Rampur Distillery, Thimmapur, Aurangabad, Reengus, Rajasthan, and Bajpur.

Products and Launch Timeline:

  • 1981: Contessa XXX Rum (in CSD)
  • 1998: 8 PM Whisky 2002- Old Admiral Brandy
  • 2004: Whytehall Whisky
  • 2006: Magic Moments Vodka
  • 2008: Magic Moments Remix Vodka (Flavoured)
  • 2009: Morpheus Premium Brandy
  • 2011: After Dark Fine Grain Whisky
  • 2012: Magic Moments Verve Vodka
  • 2013: Morpheus Blue Super Premium Brandy
  • 2014: Green Apple and Orange Flavours of Magic Moments Verve Vodka
  • 2015: Magic Moments Electra (Ready to Drink)
  • 2016: Rampur Indian Single Malt Whisky and Regal Talons Semi Delux Whisky
  • 2017: Pluton Bay Premium Rum and 1965 The Spirit of Victory Premium Rum
  • 2018: 8 PM Premium Black Whisky, Jaisalmer Indian Craft Gin, and Whytehall Rare Premium Brandy

*Disclaimer This part of the information is taken from radicokhaitan.com*

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Stock Market:

 market as of 2 April 2024 for Radico Khaitan Ltd.
market as of 2 April 2024

The latest Stock Prize is 1,687.00 INR as of 3 April 2024. The company is listed on the BSE (Bombay Stock Exchange).

Finance Year:

As of December 2023, the company has more than 1200 employees, The Revenue of the company is INR 1.16 thousand Cr, Net income is 75.15 Cr

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Challenges faced by Radico Khaitan:

  1. Competition: Radico Khaitan is in a very competitive market, their fight is with both domestic and international brands and that makes it more competitive.
  2. Government Policies: unfavorable government policies have affected them a lot.
  3. Regulatory Compliance: Liquor beverages have strict rules and regulations including licenses, and tax system changes for every state.
  4. Input Cost: Fluctuations may affect the input cost of the product and may lead to a decrease the profit.
  5. Distribution Challenges: Effective distribution is necessary is crucial for reaching. Radico Khaitan faces problems in the distribution of the beverage.


  1. Product innovation: Product innovation will lead to grown the company more rapidly as it increases the options for consumers.
  2. Changing Lifestyle: Changing lifestyle rapidly in India as well as in the international market will lead to an increase in the sale of liquor.

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